17 May PAMPERED POOCHES — Posh Pet Hotel Caters to Palm Beach’s Richest Pets With Private Bedrooms, Bedtime Readings and Flat Screen TVs!
By: Jose Lambiet
WEST PALM BEACH — Posh Pet Hotel owner Lincoln Baker is betting that area residents will spend $120 a day to board their dogs.
And for that, he plunked down what could be upward of $1 million to transform an old South Dixie Highway CVS pharmacy into the ultimate hotel for dogs and cats, the Posh Pet Hotel.
“When someone comes to spend big money at The Breakers or the Four Seasons, they usually are not able to keep their dog with them,” says Baker, a father of two who quit his insurance executive job in Los Angeles and moved to Palm Beach to open the high-class pet boarding business. “That’s where we come in. What’s $120 if the dog’s masters are spending ten times as much per day for their room?”
Actually, any lucky dog that gets the $120-presidential suite, one of nearly 103 private spaces for dogs and cats in the building, gets a room that could rival rooms at most of the area’s hotels.
Suite dwellers get 10 feet by 10 feet with an elevated queen-sized bed and a mattress filled with bamboo memory foam.
The sheets are switched every day, and there’s a 32-inch flat-screen TV with dog-themed programming like101 Dalmatians. The wall paper is fire-hydrant themed.
And the icing on the cake: A human reads a bed-time story to each pooch before lights out about 9 p.m.
Of course, not everybody wants to spend that kind of money on Fido and Mimi. So smaller yet comfortable rooms start at $49 a night.
For the four-legged creatures, the experience starts at pickup. Baker offers to fetch his guests in a choice of Ferrari or Bentley or Cadillac Escalade.
It continues when the dogs and cats, felines are $36 a night in a smallish room outfitted with an odor-killing vacuum system, arrive at their hotel.
Because it is cleaned several times an hour, there’s no hair on the floor, no smell of excrement — even in the common playroom where the dogs are taken several times a day to play with trainers.
Outdoors, Baker laid out $10,000 worth of NFL astroturf in the yard. Again, not a turd in sight. The yard is sanitized with germ killer every day.
And then, there are the special services: bathing, breed specific hair cut, Brazilian cut, paw-dicure, eye-whitening, facial, de-matting, de-shedding, stenciling/glitter, fur dying, tick and flea bath, aromatherapy, acupuncture and massage.
Says Baker: “We wanted to do something unique in an area that loves its pets, and I think we did.”
By: Jose Lambiet